The Strategy of Discipline - Edwin Frieden

Edwin has two jobs, but even if he had three, he’d always deliver on time. His philosophy is to get the job done. If it’s hard, do it early instead of putting it off. He discovered this strategy as a kid. If you don’t like what’s for dinner, take bigger bites. Get it done.

That’s how he leads his sales team at a software company, and how he leads those who report to him in the Air Force Reserves. 

We discussed how to find shirts for tall, slender guys, how to be good at cold calling, or anything else you’ve never done before, and whether momentum beats discipline. 

About the Guest:

• Edwin Frieden is Vice President of Sales at Ember Software for fire protection businesses. Find him at https://www.linkedin.com/in/edwin-frieden-09130035/ and https://www.embersoftware.com/.

About the Hosts:

• Daniel Herndon is a brand strategist at HRNDN Brand Agency (HRNDN.com) and author of The Lorem Ipsum (danielkherndon.com).
• Michael Salemi owns a branded apparel and promotional products company, Colored Threads (colored-threads.com).