Why We Can’t Stop Creating - Darren Cooper

How to inspire anyone to be creative, no matter how boring they are.

If the family business has an open door for you, isn’t that the best option? That’s the question Darren Cooper has asked himself. Stability sounds nice, but so does entrepreneurship, and if you’ve got the bug to create, it's difficult to do anything else. Starting your own thing is what it takes for some, stability be damned. But, as Darren explains, even the most mundane topics or businesses are interesting in the hands of a creative, including yours.

We discuss why long-form content is an essential tool for any business, and why it seems like everyone has a podcast. We talk about where marketing is going and why all the changes suggest that nothing has really changed, other than the technology. Finally, we talk about Darren’s naming convention for his kids, which is, shall we say, unconventional.  

About the guest:

• Darren Cooper is the owner of 1898 Creative, a creative consultancy specializing in “effortless video content creation for coaches.” 

About The Hosts:

• Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum.
• Michael Salemi owns Colored Threads, a company that produces branded apparel and swag. 
• Aaron Douglas is an AI readiness consultant and owner of AIRAA.