Wednesday Jun 25, 2025
In this episode, hosts Aaron, Daniel, and Michael engage in an insightful conversation with marketer Allison Nordenbrock Brown. The talk begins with the hosts sharing their excitement about recording in a professional studio, comparing the experience to hitting the big time. Allison discusses her background in marketing, her experience working with tech startups, and her journey from humble beginnings to owning her own company, Norden Marketing. Key topics include the importance of validating ideas, the impact of venture capital, myths about job security, and how Allison helps founders navigate the challenges of growing their businesses. The episode highlights the nuanced dynamics of working with clients, balancing honesty with empathy, and the often underappreciated complexity of running a successful marketing firm. The conversation also delves into the unsexy aspects of entrepreneurship, a topic Allison explores in her own podcast, 'Unhired.'
Your Hosts
Michael Salemi of Colored Threads
Daniel Herndon of HRNDN Brand Agency
Aaron Douglas of Auspicious
00:00 Welcome and Studio Vibes01:08 Introducing Our Guest: Allison Norden Brock Brown03:19 Allison's Journey into Marketing09:49 Entrepreneurial Spirit from a Young Age14:35 Challenges and Successes in Marketing20:31 Client Relationships and Business Philosophy29:18 The Importance of Doing the Right Thing42:15 Future Goals and Reflections46:51 Unique Pricing Model: JUULs of Marketing Energy47:40 Challenges of Hourly Rates and Job Security50:09 Marketing Consultant Rates and Value51:37 The Unsexy Side of Entrepreneurship55:38 The Importance of Validation in Business01:03:38 Navigating Venture Capital01:18:24 Balancing Founder Roles and Business Growth01:34:01 Concluding Thoughts and Podcast Promotion